Institute for tourism studies, macau, china iscontour 2017 motivations for chinese and indian consumers to buy luxury brands (doctoral dissertation, auckland university of technology) jamal, a luxury consumer behaviour-a comparative case study of emerging luxury markets in china and finland naz, u. Consumers' motivations specific to luxury fashion brands, and none of them provide information on gift-giving studies has examined how consumers' attitudes toward gift giving influence chinese consumers' intention to 15 1994 ) in this case, consumers who behaved in a highly materialistic way will have a positive. (2018) general image, perceptions and consumer segments of luxury seafood in china: a case study for lobster british food journal 11, 00-00 online publication date: 5-mar-2018 rongbin yang, roshnee ramsaran and santoso wibowo ( 2018) an investigation into the perceptions of chinese consumers towards the. Commissioned a research study of millennial consumers in four key markets, the us, uk italy and china 1,005 total respondents across geographies 230+ by acquiring brands or platforms it was once thought that luxury and online selling were mutually incompatible that is no longer the case net-a-porter is now. Nowadays, because chinese consumers are more engaged with foreign societies, western culture also produces significant influence on their preferences, motivation and behaviour (zhan and he, 2012) although there is extant research which focuses on comparing cross-cultural influences on luxury consumption. Chinese consumers' luxury consumption motivation and psychology are the west, luxury consumption is the consumer, want to, but in many cases chinese consumers who buy luxury goods generally do not do a lot of study or research chinese consumers are not going to research the history behind the brand. Research, 2009) however, data from the world bank shows that in 2012, china's gross domestic product (gdp) per capita was only 7% of the us the goal of this thesis is to investigate differences in luxury consumption motivations between american consumers chinese consumers residing in america, and chinese.
Our current case studies: disentangling the interacting legal and illegal markets for bear bile in china consumer relationships with ivory and rhino horn as luxury products in viet nam influencing sales of saiga products in singapore understanding shark, ray and songbird trade chains and characteristics in indonesia. Oriented societies and region relies heavily on chinese consumers alone, more research is needed to underline the differences that define each region this study fills this gap by investigating motivation and purchasing behaviours of taiwanese consumers regarding luxury brand purchases the study investigated the. For luxury brands catering to high-end shoppers in hong kong, understanding the differences between their local and chinese mainland consumer that in some cases the messaging aimed at triggering the consumption motivations of local and mainland chinese consumers may not need customization.
Abstract: luxury consumer behaviour is still a relatively new area of research, one that relies largely on paid surveys and motivation of respondents for luxury consumer surveys (lcs) therefore, the consequently, the paper presents a case study detailing the implementation of vpa on a recent lcs and concludes with. Insights into the influences and the motives driving chinese firms to invest in the luxury made in italy sector, the this paper presents a cross-case analysis based on case studies of two chinese acquisitions to provide the acquisition is in line with the group business expansion in the sector of luxury consumer goods.
Cavender, b, rein, s (2009) luxury goods: still strong sellers china business review 36(2): 36–39 google scholar chen, s, lamberti, l (2015) entering the dragon's nest: exploring chinese upper-class consumers' perception of luxury qualitiative market research: an international journal 18(1): 4–29. Luxury goods & china: a case study ann langlois palm beach domestic and global companies to market their high-end products and services to chinese consumers the modules represent familiar with statistics understand that two main types of research exist primary and secondary to gain information about. Degree: title of project: examining committee: kun yan master of business administration understanding luxury consumption in guangdong, china dr gary mauser dean of graduate studies it is understood that values, motivations and consumer behaviors regarding luxury consumption in guangdong, china. Our latest research focused on understanding the fundamental attitudes and behaviors of chinese luxury consumers this article this was not the case six or eight years ago, when wealthy chinese luxury consumers were more concerned with quality of materials or craftsmanship than with brand recognition “timeless.
The global total retail 2017 to identify nine key trends that are shaping the recovery and growth in the retail and consumer products sector in china in order to stay luxury sports and wellness return on analytics o2o matures into omni-channel new retail normal key opinion leaders as retailers innovation at the. Full-text paper (pdf): chinese luxury consumers: motivation, attitude and behavior consumer behavior theoretically, this study may shed light on the tenability of prior luxury research ﬁndings and applicability thereof to a new cul- one case in point is that in the business world, luxury goods such.
Social motivations social factors explaining luxury consumption also fall into two main sub-categories: conspicuous consumption and upward mobility a couple studies present an extensive breakdown of the main kinds of luxury consumers and how consumer type influences one's luxury purchases. Journal of international business and cultural studies volume 9, january, 2015 counterfeit luxury goods, page 2 introduction members of a confucian society experience the inner tension of conforming to societal expectations, yet striving for a means for personal success chinese consumers view. 0 motivations for chinese and indian consumers to buy luxury brands george heinemann a dissertation submitted to auckland university of technology in partial fulfilment of the requirements for the degree of master of business (mbus) 2008 school of business primary supervisor: dr mark glynn. Luxury consumption in emerging markets is strongly influenced by western consumer culture, however few studies have investigated the psychology and behavior of these consumers china is one of the most important emerging luxury markets, in this study, we aim to investigate chinese consumers' motives and behaviors.
Past research reveals the economic situation contributes to the differences of consumption patterns of luxury products (bellaïche, 2011 shukla, 2012) to fill the gap, the present paper aims to make a comparative study of chinese and american consumers in terms of their preferences, motivations and. This research takes a qualitative case study for collecting secondary data by means of previous research data the analysed results demonstrate that there would be a difference in the effect of brand positioning between the chinese and british consumers by identifying the equity of different luxury brands, consumer choice. In addition to forecasts, the report details a series of consumer sentiment surveys about online consumers' preferences regarding different aspects of the e-luxury experience the final section includes actionable case studies profiling companies that are succeeding in china's e-luxury market, and those that have failed. Consumption strategies and motivations of chinese consumers: the case of uk sustainable luxury fashion author(s): claudia elisabeth this research helps managers to understand the consumer types and underlying motivations of chinese consumers purchasing luxury fashion in the uk as one of the largest target.